Just before half-term, the advertising managers of the 10 Global Enterprise Challenge companies of year 6 had the exciting opportunity to visit the Heart Radio studios at Hawthorne House, Sowton. As part of the trip, the group had a tour of the offices, met breakfast show presenters Matt and Victoria, helped to record an advert for the upcoming open evening and gain valuable knowledge of advertising a company. They also met their opposite numbers in the GEC companies at Yeo Valley Primary School, Barnstaple.
When speaking with Matt and Victoria, the group were able to learn about their careers in radio, as well as their incredibly early starts to get to the breakfast show on time. They also learned about how a show is run and how to use some of the equipment. They also had a chance to work with Marc, a marketing expert, and Tim, a creative, who works for Heart making radio adverts for clients. They gave the group several tips that they will make use of when recording their own adverts to be played in the cafe.
The group thoroughly enjoyed the visit. “It was good to learn about the technology that is used and how to use recording equipment,” said Soteris. Daisy also commented that “It was good to meet the advertising managers for Yeo Valley Primary School and make friends.”